Almost every buyer checks testimonials or reviews on the website before making a purchase decision. You and I both first like checking the existing customer feedback about the product or service. Reading reviews is an essential part of the customer journey, no matter how popular a company is and its reputation in the market.
The customer funnel always consists of inspecting reviews and ratings from existing customers. It is the factual and realistic content shared by real-life people instead of the brand-created content.
Google reviews are the major among all other types of reviews available on the internet. As Google gives strong validation to customers regardless of other review platforms, these play a major role in your marketing and customer satisfaction journey.
A survey found that around 70% of online shopping consumers like to check reviews and ratings before buying the product or availing of any service with any brand or business.
You can embed Google reviews on your website by embedding Google Review Widget on your website.
So in this article, we will walk you through the benefits of embedding the Google Reviews Widget on your website.
Some Amazing Benefits Of Embedding Google Reviews On Website
#1 Develop Trust, Reliability, and Faith
One of the biggest benefits you will get from embedding Google Reviews on your website is developing faith and reliability in your brand. Your customers will start to trust your brand when they see real-life people talking about your brand.
When presented on your website, these real-life reviews and testimonials enhance the brand’s credibility, which helps develop trust and conversions.
#2 Increase Authentic & Social Proof
Your customers are looking for social proof and validation so that they can spend their hard earning money to buy something they need or improve their lifestyle.
Google reviews help people find enough compelling, legit, and authoritative content. It ensures your customers decide whether they are making the right or wrong purchase decision.
If you provide your customers with such authentic content on your website, it will attract your customers and engage them with reviews from real & authentic customers.
It will help in building the social presence and relationships with customers as well as in the market.
#3 Leverage Conversion Rate & Revenues
As per the proven fact, about 90 percent of customers like to decide when they read customer reviews and feedback from existing customers.
New users who engage with existing customer reviews are likely to convert into loyal and lifetime customers.
Google reviews will enhance the value of the information presented on your website, and as said before, it will increase trust and convert into more sales.
Hence, if you embed a Google review widget on your website will automatically boost sales on your website. Along with that it also influences users’ purchase cycle.
#4 Boost Brand Awareness
Google reviews increase brand awareness as they are easily available on the internet and reachable to the audience like any other type of content.
It works as word-of-mouth marketing over online platforms where customers from different demographics and locations can know about customers worldwide.
With the help of Google Reviews, you can increase your brand’s reach and tell people more about your business.
Displaying Google reviews on your website increases user engagement and boosts traffic that, in turn, reaches a wide audience.
Your website visitors learn more about your brand, and positive feedback will earn the trust of customers.
#5 Help In Better SEO
Reviews & ratings play a crucial role in the ranking of your website on search engines. If your website has good customer reviews and people are talking about your brand on social media, it improves your brand’s authority.
Displaying customer reviews on the website gives a quick review to your potential audience about your product or services provided by your brand.
They will tell your customers on the spot what your existing customers are saying about the business.
Google always promotes or ranks high those websites on the search engine, those provide every solution on their website. Also, that has a good velocity that proves to fulfill what customers are looking for on websites.
#6 Build the Enhanced Feedback Cycle
More than that, Google Reviews from existing customers on your website will encourage other customers to write reviews for your brand.
New customers will also like to share their experience with your brand and display their reviews on the website like other customers.
It fascinates customers to write about their experiences. Hence, it will boost your feedback process from your customers.
Wrapping It Up!
As far as now, I have come to know that websites and reviews both are highly important for a business to establish itself online.
Even separately, these play a very crucial role in increasing brand awareness, then think about what if you combine them.
It would be wondrous. You can enhance your website by embedding these valuable Google reviews on your website.