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Practical SEO for your Company Website

If you’re running a company website, you’ve already been told to use Search Engine Optimization for your business benefit. For newbies, SEO refers to search engine optimization, because as people look for certain terms and phrases, it is the method of optimizing a website in ways that make it perform in search results. If you are doubtful as to why this is important, just think about how you usually get the knowledge you need in your daily life.

Search engine optimization may sound basic, but in fact, it takes intense skill and individuality to do the website’s just right marketing. The SEO defines your website’s success, and therefore your business. That is why the practice of having SEO optimization services for any website has become famous with the growing rivalry in the industry among large numbers of companies and their online stores.

SEO ( Search Engine Optimization) is a method of improving a site with search engine rankings and improving its usability. A business website that has impressive designs but little chance at search rankings will fail to make its online presence. It is important to be a search engine-friendly one in order for the website to be popular so that it has higher search rankings.

Developers and companies still care too little about linking to SEO and web design. They are too focused on their aesthetics, ignoring the fact that the site should have sufficient quality content to effectively rank search engines. A Web designer will also concentrate on making SEO an important aspect of web design. It will attract prospective buyers to a product and develop their credibility for a brand. Websites that appear on top search engine positions help in business branding and win user confidence.


Technical SEO relates to enhancing the technological features of a website with a view to increasing the search engine rating of its sites. The foundations of digital optimization are making a website quicker, simpler to navigate, and accessible for search engines. Professional SEO is part of the SEO home-page, which helps to enhance elements on the website for better rankings.

Technical SEO is an important aspect of designing the website according to the criteria of the search engines. So here are the key points to guarantee the website has this.

  • Use Secure Sockets Layer (SSL)
    Google and other search engines favor protected HTTPS websites starting with https:/ to non-safe HTTP websites beginning with http:/ to guarantee that the website is secure and establish an encrypted connection between a web server and a user. HTTPS guarantees that the data transmitted between the client and the server is not collected by others. So if people sign in to your web, for example, their passwords are secure. To enforce HTTPS on your web you would require a so-called SSL certificate.
  • Website Load Speed
    Search Engines and consumers favor fast-loading websites as a large majority of visitors expect a website to load in 2 seconds and most visitors would leave the website if it takes more than 3 seconds to load the page.
  • Correct redundant content
    Duplicate content will reduce the website’s consistency which can therefore annoy consumers which search engines to locate the correct detail on the key items or services.
  • Responsive Design
    Responsive website design adjusts the website layout automatically to different devices and resizes itself according to the device type.
  • Create an XML sitemap
    XML Sitemap is a way to organize your website and identify under each section the URLs and the data. Build an XML Sitemap to organize the whole website structure and send it to Google, Bing and other search engines to help them better crawl across your website and also provide you with feedback and errors for increasing your website ranking in search engines. Optimally a website does not require a sitemap for XML. If it has an internal connection system that conveniently links all material, robots won’t need it. Not all pages will have a perfect layout, however, so getting an XML sitemap would do little good.
  • Accelerated Mobile Pages (AMP)
    Google announced its Accelerated Mobile Pages (AMP) to improve the speed of mobile web pages for better mobile user experience.
  • Add structured data markup to your website
    In Search Engine Result Pages ( SERPs), layout data is one of the most helpful for your website to improve the way search engines interpret and view your article.
    Structured data can help search engines better understand your website, material, or even company. You can tell search engines with structured data, what kind of product you sell, or which recipes you have on your site. Plus, it will provide you the ability to have information of all sorts on these items.
  • Register your site with Google Search Console
    Link your website to the Google Search Console, and other search engines can help you monitor your website location with various keywords in search engines, test, and correct bugs, site connections, smartphone accessibility, and more to evaluate efficiency, address all problems, and reach defined targets.

James Barker

James Barker has over 5 years of experience in Digital Marketing like SEO, SMO, ASO ORM & Google Ads. He holds a sound understanding of technical requirements/problem analysis and resolution for providing the best solutions to clients.

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