PPC Ad campaign offers you another trick to try when the organic traffic size does not fulfill your website monetization goals. Instead of shutting down the business or playing a low key, owners can assign some budget to the website promotion and get the required user base.
However, since money comes into the picture, planning becomes imperative. And also, since the usage of the keywords dictates the ad campaigns’ success to an appreciable extent, why not ask the champion itself what would work?
Yes, we are pointing here at the search engine intelligence and analytics support champion, Google Keyword Planner. Quite evidently, Google tops the search engines’ list with billions of users searching here the answers day and night. This interaction equips the search engine with invaluable data.
This data and robust analytics tools form the basis of the operation of Google Keyword Planner. Let’s take a look at all the ways in which this planner can yield better results from the PPC Ad campaign.
1- Allows investing in high-performance keywords
If you are a novice, you can get help right from scratch. The planner allows you to get new keywords merely by inputting the website link or phrase that describes your business category the best. Or you can also input the keywords you have in mind to find the list of all related keywords.
Next, you can enjoy the keyword analysis support available at the Google keyword planner. This planner gives high search volumes and keyword lists in a targeted manner and finds the keywords truly relevant to the business.
Thus, the ads designed using this planner’s intelligence appear on correct keywords and are served to the right audience. It clearly means better ROI.
2- Offers support for planning PPC Ad campaigns in a budget-friendly way
The Google keyword planner works two ways. First, it provides the list of keywords worth investing in. Then, it works the other way round too. With the help of filters like cost, ad impression% sought, or top-of-the-page bid, the PPC ad managers can find the keyword list that matches the budget.
The analysis becomes a stronger force to reckon with when the user also gets the idea of competitors’ keywords plan. To some extent, following the competitor’s strategy can help make more bucks off the PPC ad campaign. But, one needs to not give in to the temptation of blindly following it.
3- It gives a detailed, readymade analysis of keyword trends
An effective PPC Ad campaign becomes possible to achieve when the keyword analysis is done in detail. Only going for the high search volume keywords is not the trick to follow mindlessly. High search volumes do mean requirements of a high budget too. So, by going for those keywords, you may unknowingly be pitting yourself against the high-end players beating who would be no less than an insurmountable feat for you.
Thus, the PPC Ad campaign budget will not yield any good results if it is invested entirely in the high search volume.
Google Keyword Planner allows sorting results based on the target location, seasonal trends, monthly volume, etc. The filters help to make the advertisement plan more focused and highly effective.
4- Allows to include negative keywords
One of the biggest challenges that ad planners face is assuring that the ads appear only in response to the relevant keywords.
Some of the negative keywords that require elimination are:
- Category words that don’t represent your business: For example, the ‘kids shoes’ keyword is not relevant to a formal shoe seller’s ad objectives. Thus, while planning these kinds of ads, the irrelevant words should be put into a negative keywords list, an act easy to do with Google Keywords Planner.
- Confusing words: Crane is a word that is used for a big carriage vehicle, and it also means a big bird. If you have put crane carriers as keywords and sell luxury cages, the results of transport or logistics companies will eat up your budget, and your ads will lose their relevance altogether. So, correct trigger words are the key to the success of an ad campaign. Google keyword planner helps find if the keyword choice is correct or not, saving you all the embarrassment.
- Locally unused words: Google keywords planner serves you all the keyword choices based on the phrases you enter. With the option of a target location to wield, the planners can get an idea of the popular words in use. So, you can pick the keywords that match the phrase choice or question of the searchers of a selected location.
5- Ease of localization
Localization is the presentation of the website content keeping the target region’s language, expressions, and culture in mind. Google keyword planner allows designing the campaign in a geo-specific manner. Thus, it helps to make the ads more relatable and appealing to the audience.
You can first start by finding where your products or website are consumed the most. In which season the demand surges and what compels the audience to come to your site are other research-worthy points. Then, apply the Google Keyword planner filters and use those keywords in meta tags or ad content. Hence, the overall impact of the ads can be enhanced when you apply the findings of the planner to design a PPC ad campaign.
Target-specific ad planning can allow businesses to use their budget with better yield insight. Also, one set of keywords doesn’t always fit. So, the planner will enable you to choose from either repurposing the old set or shifting to a new one.
To sum up,
Google keyword planner offers the right tools to plan PPC Ad campaigns. Businesses, both novice, and expert can benefit from the tools and filters available in this planner. By planning the ads that help monetize paid searches, one can create a positive aura around the online touchpoint. It is what a business needs, ultimately, to drive more traffic and then more sales.